Tourism was one of the hardest hit industries by the Covid-19 pandemic with an estimated loss of over $700 million in revenue in 2020. We identified re-energizing tourism as a key early initiative in our Plan for Economic Recovery this Spring. If you missed our presentation, you can find it here.

We need your help as we work with stakeholders in the tourism industry, local providers, and others to expand our toolbox and advertising practices in the state.

Phase 1 – Educate Industry on Power of Moments and Network Influence

• Efforts focus on upskilling lodging, activity, and food providers and skills for retaining visitors for next season
• 7 Regional Meetings – build awareness and adoption
  • Invite regional businesses, chambers of commerce, etc.
• 5 Statewide meetings – Industry Groups, ACCD, etc.

Pledge below so we can continue with this important work on this iconic Vermont industry and the steps to help rebuild it even stronger than before.